DrylabNews
                                               for investors & friends · May 2017



















Welcometoourfirstnewsletterof2017!It's   the2.05MNOKloanfromInnovation
beenawhilesincethelastone,andalothas     Norway.Includingthedevelopment
happened.Wepromisetokeepthemcoming       agreementwithFilmlanceInternational,the

everytwomonthshereafter,andpermit        totalnewcapitalis5MNOK,partlytiedto
ourselvestomakethisoneratherlong.The     thesuccessfulcompletionofmilestones.All
bignewsisthebeginningsofourlaunchin      formalitiesassociatedwiththisprocessare
theAmericanmarket,buttherearealso        nowfinalized.
interestingupdatesonsales,development,
mentorsand(ofcourse)theinvestment        New owners:Wewouldespeciallyliketo
roundthatclosedinJanuary.                warmlywelcomeournewownerstothe
                                         Drylabfamily:UnniJacobsen,TorsteinJahr,
New capital:Theinvestmentroundwas        SuzanneBolstad,EivindBergene,TuridBrun,
successful.Weraised2.13MNOKtomatch       VigdisTrondsen,LeaBlindheim,Kristine


           Academy of Motion Picture Arts and Sciences· Alesha & Jamie Metzger· Amazon
 34        AWS· Apple· Caitlin Burns, PGA· Carlos Melcer· Chimney L.A.· Dado Valentic·
           Dave Stump· DIT WIT· ERA NYC· Facebook· Fancy Film· FilmLight· Geo Labelle·
meetings   Google· IBM· Innovation Norway (NYC)· Innovation Norway (SF)· International
 NY·SF     Cinematographers Guild· NBC· Local 871· Netflix· Pomfort· Radiant Images·
 LA·LV     ScreeningRoom·Signiant·MoodsofNorway·Tapad·TeamDowney
Holmsen,TorsteinHansen,andJostein         accomplishedproducerbasedinNewYork,
Aanensen.Welookforwardtoworkingwith       anactivememberoftheProducersGuildof

you!                                      America,andthecollaborationhasalready
                                          yieldedgoodresults,includingvaluable
Sales:Returncustomerrateisnow80%,         contactsforourvisitinLosAngeles.Oscar-
provingvalueandwillingnesstopay.Film
                                          winningVFXsupervisorDaveStumpjoined
FactoryMontrealisourfirstcustomerin       usearlier.
Canada.LumiereNumeriqueshavestarted
usingusinFrance.Wealsohavenew             New York, St. Louis, San Francisco and

customersinNorway,andhigh-profileusers    Los Angeles:PontusandAudundidatour
suchasGarethUnwin,producerofOscar-        oftheUSinFebruaryandMarch,meeting
winningTheKing'sSpeech.Revenueforthe
                                          users,partnersandpotentialcustomers.The
firstfourmonthsis200kNOK,comparedto       tripwasverysuccessful,withseveralhigh
339kNOKforallof2016.Weareworking          points,includingmeetingswithNetflix,the

onapartnershiptosafeguardsalesin          AcademyofMotionPictureArtsand
Norwaywhilebeginningtofocusmoreon         Sciences,theInternational
theUS.
                                          CinematographersGuild,Local871(the
                                          scriptsupervisors'union),oneoftheworld's
                                          leadingDITs,andApple.Seetheseparate

                                          attachmentforamoredetailedsummary.

                                          NAB:AndreasandAuduntravelledtothe
                                          NationalAssociationofBroadcasters

                                          convention(NAB)inLasVegasforthree
                                          hecticdaysinApril.NABgathers100,000
                                          participantsfromfilmandTV.It'savery

                                          efficientwayofmeetingpeopleinthe
                                          business,andgettinganupdatedpictureof

New team members:We'veextendedour         thebusinesslandscape.Themostexciting
organizationwithtwopermanentdevelopers    meetingwaswithPIXSystem,oneofour
                                          mostimportantcompetitors.Itwas
basedinŁódź,thefilmcapitalofPoland.Two
highlyskilledinternsfromtheUniversityof   interestingtonotethattheyregardedthe
Oslo'sEntrepreneurshipProgram,willbe      indiemarketasbiggerthantheirown.

workingonmarketresearchuntilmid-June         Andreaswasabletosecureusan
(startinginMarch),preparingfortheUS       invitationtotheDIT-WITparty,withsomeof
                                          theworld'sleadingDITsinattendance.Itwas
launch.Also,twocomputersciencestudents
areworkingaspart-timeinternsduring        agreatplaceforinformalfeedbackonDrylab
spring,onmachinelearningandanalysis       Viewer.Thepatternwasthesameasfor

research,aswellasinnovativearchitectures  otherusers:Initialpoliteinterestturnsto
basedontheSwiftlanguage.Wehopeour         realenthusiasmthemomentsomeoneisable
                                          topersonallytryDrylabViewer!Wealso
internswillconsiderstickingaround!
                                          metwithPomfortandAppleaboutouron-
New mentor:Wearehonoredtohave             goingcollaborations;ARRIandTeradek/
CaitlinBurnsjoiningusasamentor.She'san
Paralinxaboutcameraintegration;Amazon,     ThelaunchofDrylab3.0willtakeplaceat
GoogleandIBMaboutcloudcomputing.        theInternationalBroadcastersConvention

WWDC and Silicon Valley:Wewerevery      inAmsterdaminSeptember,andweare
                                        workinghardtogetsolidfeedbackfrompilot
pleasantlysurprisedtobeinvitedbyAppleto usersbeforethen.
theirWorldWideDevelopersConferencein
                                        Annual General Meeting:Drylab'sAGM
SanJoseinJune,despitenothavingapplied.
It'savaluablechancetolearnandmakenew    willbeheldonJune16that15:00.An
connections.We’realsosettingasidetimeto invitationwillbedistributedtoallowners

meetotherpotentialpartners.             wellinadvance.Wehopetoseeyouthere!

Cine Gear:Wehavedecidednottoattend      As you can see it has been a hectic
theCineGearexpoinL.A.thisyear,since     spring that has given us a lot of

feedbackfrommanyusersabouttheshow       confirmation about our product. We
weremixed,andourplannedbetaversionof    are now working eagerly and hard
3.0isslightlydelayed.                   towards the US launch with Drylab

                                        3.0, while keeping momentum in
Development and launch:Development      Europe with our existing system.
isaroundonemonthbehindouroriginal
schedule.Weexpectthedelaytodecrease,

withnewdevelopersonboard.






























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