DrylabNews for investors & friends · May 2017 Welcome to our first newsletter of 2017! It's the 2.05 MNOK loan from Innovation been a while since the last one, and a lot has Norway. Including the development happened. We promise to keep them coming agreement with Filmlance International, the every two months hereafter, and permit total new capital is 5 MNOK, partly tied to ourselves to make this one rather long. The the successful completion of milestones. All big news is the beginnings of our launch in formalities associated with this process are the American market, but there are also now finalized. interesting updates on sales, development, New owners: We would especially like to mentors and (of course) the investment warmly welcome our new owners to the round that closed in January. Drylab family: Unni Jacobsen, Torstein Jahr, New capital: The investment round was Suzanne Bolstad, Eivind Bergene, Turid Brun, successful. We raised 2.13 MNOK to match Vigdis Trondsen, Lea Blindheim, Kristine 34 Academy of Motion Picture Arts and Sciences · Alesha & Jamie Metzger · Amazon AWS · Apple · Caitlin Burns, PGA · Carlos Melcer · Chimney L.A. · Dado Valentic · Dave Stump · DIT WIT · ERA NYC · Facebook · Fancy Film · FilmLight · Geo Labelle · mmeeeettiinnggss Google · IBM · Innovation Norway (NYC) · Innovation Norway (SF) · International NNYY ·· SSFF Cinematographers Guild · NBC · Local 871 · Netflix · Pomfort · Radiant Images · LLAA ·· LLVV Screening Room · Signiant · Moods of Norway · Tapad · Team Downey Holmsen, Torstein Hansen, and Jostein accomplished producer based in New York, Aanensen. We look forward to working with an active member of the Producers Guild of you! America, and the collaboration has already Sales: yielded good results, including valuable Return customer rate is now 80%, contacts for our visit in Los Angeles. Oscar- proving value and willingness to pay. Film winning VFX supervisor Dave Stump joined Factory Montreal is our first customer in us earlier. Canada. Lumiere Numeriques have started using us in France. We also have new New York, St. Louis, San Francisco and customers in Norway, and high-profile users Los Angeles: Pontus and Audun did a tour such as Gareth Unwin, producer of Oscar- of the US in February and March, meeting winning The King's Speech. Revenue for the users, partners and potential customers. The first four months is 200 kNOK, compared to trip was very successful, with several high 339 kNOK for all of 2016. We are working points, including meetings with Netflix, the on a partnership to safeguard sales in Academy of Motion Picture Arts and Norway while beginning to focus more on Sciences, the International the US. Cinematographers Guild, Local 871 (the script supervisors' union), one of the world's leading DITs, and Apple. See the separate attachment for a more detailed summary. NAB: Andreas and Audun travelled to the National Association of Broadcasters convention (NAB) in Las Vegas for three hectic days in April. NAB gathers 100,000 participants from film and TV. It's a very efficient way of meeting people in the business, and getting an updated picture of New team members: We've extended our the business landscape. The most exciting organization with two permanent developers meeting was with PIX System, one of our based in Łódź, the film capital of Poland. Two most important competitors. It was highly skilled interns from the University of interesting to note that they regarded the Oslo's Entrepreneurship Program, will be indie market as bigger than their own. working on market research until mid-June Andreas was able to secure us an (starting in March), preparing for the US invitation to the DIT-WIT party, with some of launch. Also, two computer science students the world's leading DITs in attendance. It was are working as part-time interns during a great place for informal feedback on Drylab spring, on machine learning and analysis Viewer. The pattern was the same as for research, as well as innovative architectures other users: Initial polite interest turns to based on the Swift language. We hope our real enthusiasm the moment someone is able interns will consider sticking around! to personally try Drylab Viewer! We also met with Pomfort and Apple about our on- New mentor: We are honored to have going collaborations; ARRI and Teradek/ Caitlin Burns joining us as a mentor. She's an http://www.imdb.com/title/tt1504320/ http://www.imdb.com/name/nm0003432/ Paralinx about camera integration; Amazon, The launch of Drylab 3.0 will take place at Google and IBM about cloud computing. the International Broadcasters Convention WWDC and Silicon Valley: in Amsterdam in September, and we are We were very working hard to get solid feedback from pilot pleasantly surprised to be invited by Apple to users before then. their World Wide Developers Conference in San Jose in June, despite not having applied. Annual General Meeting: Drylab's AGM It's a valuable chance to learn and make new will be held on June 16th at 15:00. An connections. We’re also setting aside time to invitation will be distributed to all owners meet other potential partners. well in advance. We hope to see you there! Cine Gear: We have decided not to attend As you can see it has been a hectic the Cine Gear expo in L.A. this year, since spring that has given us a lot of feedback from many users about the show confirmation about our product. We were mixed, and our planned beta version of are now working eagerly and hard 3.0 is slightly delayed. towards the US launch with Drylab Development and launch: 3.0, while keeping momentum in Development Europe with our existing system. is around one month behind our original schedule. We expect the delay to decrease, with new developers on board. [Drylab has kindly allowed this newsletter to be redone in HTML/CSS and converted to PDF with Prince. Navngen helped anonymize names in the process.] http://www.drylab.no/ http://www.princexml.com/ http://navngen.no/ DrylabNews for investors & friends · May 2017 34 meetings NY · SF LA · LV